Statistics show that over 6 million auto accidents are reported to police agencies throughout the United States each day. If you operate a company that relies on a fleet of vehicles in order to serve your customer base, your drivers are at risk of being involved in an auto accident each time they hit the road. Investing in auto body repairs for minor damage caused in an accident might seem futile, but it could actually increase the profitability of your business.
Here are three reasons why auto body repair for your company fleet is a must.
1. Keeping your fleet vehicles in good condition could help bolster brand loyalty.
When it comes to keeping existing customers and attracting new ones, auto body damage could be hurting your business. Building brand loyalty is an excellent way to increase your company's profitability, but this loyalty can only be achieved by giving consumers what they are looking for.
An estimated 35% of buyers cite image and brand quality as influencing factors when it comes to establishing brand loyalty. Fleet vehicles that are dented or missing paint do not create a positive image in the minds of consumers. Invest in auto body repair to help increase your company's brand loyalty in the future.
2. Fleet vehicles act as traveling advertisements, and you want to send the right message.
Vehicles in a company fleet are typically wrapped to display advertising information. If you use your fleet vehicles as mobile advertisements, you want to be sure that you are sending potential customers the right message.
A vehicle that has body damage could give consumers the impression that you don't take pride in your work. Since a wrapped vehicle can garner between 30,000 and 70,000 impressions each day, it's essential that you help potential customers associate your company with quality work by presenting vehicles that are free from body damage.
3. Auto body damage could lead to chronic mechanical issues in the future.
Repairing minor body damage can do more than just restore the appearance of your fleet vehicles. When dents or chips are present in the body of a vehicle, water and other contaminants can find their way into the mechanical components of your vehicles.
These contaminants could cause important parts to begin rusting, which could lead to chronic mechanical problems in the future. If you want to avoid unreliable fleet vehicles, be sure to repair body damage as quickly as possible.
Understanding the benefits that auto body repairs can provide will help you keep your commercial fleet working for you well into the future. Contact a company like Collision One for more information.